Chronicle of an iconic character

Albert Lasker (1/05/1880 – 30/05/1952), son of a banker from Galveston, Texas, is remembered as the father of modern advertising. He earned this title thanks to his outstanding skills in the advertising industry. He is remembered for including radio among the mass media used in advertising. In 1912, at the age of 32, Lasker acquired Lord & Thomas in its entirety, from where he began to implement advertising strategies that appealed to consumer psychology. He carried out impactful campaigns for companies such as Lucky Strike, Palmolive, Pepsodent, and Kotex, among others, which caused a great impact on the consumer. This led Lord & Thomas to become one of the largest advertising agencies in the nation. Among his most notable achievements, which will undoubtedly echo throughout history, are his nomination for the US Business Hall of Fame and the creation of the Lasker Foundation, primarily dedicated to medical research. Hence, today, an award bearing his name is given in the field of medicine. Undoubtedly, Lasker was an iconic and transcendent figure in the world of advertising who left his mark on history. In 1926, Lasker introduced a new advertising medium: the radio. He implanted his 'print seller' formula on the radio, thus giving birth to the radio ads we know today. Lasker had the ability to be a pioneer in exploiting emerging opportunities. Without a doubt, modern advertising is mostly due to the effort that figures like Lasker made in the advertising world